What Converts Better: Product Shots or People? See What F10 Discovered

F10 Digital

Lifestyle Imagery Converts: How F10 Digital Boosted Jewelry Campaign Performance by 3x

Client

Upscale Jewelry Retailer

Location

Dubai, UAE

Project Type

Creative A/B Testing

Campaign Period

Jan–Feb 2024

An established local jewelry brand wanted proof

They challenged F10 Digital to test and optimize the visual direction of their ad campaigns to drive more in-store visits and qualified leads.

Our Approach

We ran a controlled A/B ad experiment using identical ad copy, targeting, and budget—with only one variable: the visuals.

Results & Insights

Key Outcomes (in 4 Weeks) :

3x higher click-through rate (CTR) from lifestyle ads

2.5x more form-based conversions

36% lower cost-per-click (CPC)

41% lower cost-per-conversion

Insight:

Lifestyle imagery created emotional resonance and significantly outperformed static product visuals across engagement, conversion, and cost metrics.

“We always thought beautiful product shots were enough - until F10’s data proved otherwise. Their testing approach was eye-opening and delivered results we could measure immediately.”

Marketing Manager

Jewelry Retailer

You bring the vision. We’ll build the digital ecosystem to scale it.

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Lifestyle Imagery Converts: How F10 Digital Boosted Jewelry Campaign Performance by 3x

The Challenge

An established local jewelry brand wanted proof

Our Approach

Results & Insights

3x higher click-through rate (CTR) from lifestyle ads

2.5x more form-based conversions

36% lower cost-per-click (CPC)

41% lower cost-per-conversion

Insight:

Let’s Build Your Growth Engine

You bring the vision. We’ll build the digital ecosystem to scale it.

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