Case Studies

F10 Digital Increased Qualified Business Leads by 321% for BrightPath Solutions Dubai

Client

BrigthPath Solutions

Location

Dubai

Project Type

Small & Medium Enterprises

Campaign Period

Oct, 2025 - Jan, 2026

Before partnering with F10 Digital, BrightPath Solutions struggled to generate consistent online growth due to low visibility in Google Search, poor rankings for high-intent commercial keywords, and an under-optimized Google Business Profile. The business received limited qualified leads from organic search, experienced low engagement from local search users, and faced technical SEO issues that negatively impacted website performance and user experience. Additionally, the website lacked structured, intent-driven content that effectively answered customer questions and supported AI-powered search visibility. As a result, the company relied heavily on referrals and paid advertising for new business, making lead generation inconsistent and difficult to scale sustainably.

Our Approach

F10 Digital implemented a comprehensive digital growth strategy specifically for SMEs, which combines traditional SEO with AI-first search optimization.

Local SEO & Google Business Profile :
We optimized the client's Google Business Profile to improve local visibility, increase map rankings, and drive more customer interactions through enhanced business information, service categories, citations, reviews, and location relevance signals.

Technical SEO :
A comprehensive technical SEO audit was carried out to resolve crawl and indexing issues, improve Core Web Vitals, implement structured schema markup, enhance mobile performance, and strengthen the website's internal linking structure.

Content Strategy :
We developed high-quality, search-intent-focused content, including service pages, FAQs, and industry guides, to address customer needs, improve keyword rankings, and establish the brand as a trusted authority.

AI Search Optimization (AEO & GEO) :
To increase visibility in AI-powered search experiences, we optimized content for Google AI Overviews, ChatGPT, Gemini, Perplexity, and Claude using entity-based SEO, structured data, FAQ schema, semantic optimization, and concise answer formatting.

Conversion Rate Optimization (CRO) :
We enhanced the website's conversion performance by optimizing landing page layouts, strengthening calls-to-action, simplifying inquiry forms, adding trust signals, and refining the user journey to generate more qualified leads.

Results & Insights

Key Outcomes (in 4 Months) :

321% increase in qualified business leads

248% increase in Google Business Profile calls

Increased brand credibility through improved online presence

Enhanced visibility in Google AI Overviews and AI-powered search platforms

Insight:

Within just four months, BrightPath Business Solutions transformed its digital presence from relying primarily on referrals to generating a consistent stream of high-intent organic inquiries. Through a strategic combination of SEO, local SEO, Google Business Profile optimization, AI search optimization (AEO & GEO), and conversion rate optimization, the business significantly improved its online visibility and lead generation performance.

“F10 Digital taught us the power of being real. Our audience now sees us as people, not just a brand. Engagement has transformed, and so has our confidence.”