Our team implemented a 4 part strategy to address these issues:
How do you go “digital” without losing your local identity?
Re-frame the whole jewelry shopping experience.
Start shopping online. We’ll help you decide in a private appointment. Try it on when you pick it up to make sure you love it. It’s a powerful combination only local jewelers can offer.
Most jewelers do an “OK” job staying in touch with past clients. We helped them step this up to a whole new level.
We helped clients implement a cross-channel approach to spreading their new message across every digital platform they had. And, their email list starting receiving ads on social media which created a huge surge in leads.
Most clients maintained presence on mass media, but had tried & failed with under-budgeted social media ads on Facebook & Instagram.
These clients dedicated more budget to social media ads, but needed guidance to run them properly to avoid the mistakes of the past. Having the right strategy & guidance completely changed their results.
We helped these clients make key changes to their advertising & websites as well as implemented follow up marketing with their email list, social media audiences and website visitors.
The shift in messaging resulted in record numbers of booked appointments and record revenue numbers.
Last 90 Days vs. Prior Year
Here are the website metrics:
Last 90 Days vs. Prior Year
Here are the website metrics:
These jewelers reaped record sales & profits due to implementing these strategies quickly & with the proper guidance. They also now have a streamlined model as they head into the holiday season.
We assist expansion-driven companies in developing more targeted opportunities by taking advantage of digital marketing specific to their market. Our clients usually already have internal marketing support but require specialized strategy in order to create measurable traffic and revenue.
